Gleo - Impactful Engagement
Gleo is a fun app that motivates positive change and growth through activities, challenges, and events. Earn Gleo Coins, coupons, and cashback for participating in fitness, community service, and skill-based tasks.
CLIENT
Gleo Team
PROJECT TYPE
App Design
ROLE
UX Designer
Competitor Analysis & Research
User Interview
User Persona
User Flow
Design & Design Systems
Component Library & Buttons
Interactive Prototyping
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Empathise
Ideate
Design
Prototype
Design Process
Design Process
Competitor Analysis
Competitor Analysis
For the competitor analysis of the Gleo app, I examined similar platforms that facilitate community engagement and volunteer activities. Key competitors include apps like GoodWall, VolunteerMatch, and Goodworld. These platforms excel in connecting volunteers with causes, providing seamless interfaces for managing and promoting events, and offering robust tools for tracking impact and donations. However, Gleo differentiates itself by combining these features with a unique challenge-based approach that gamifies participation, and the ability for users to transition between roles (user, brand, and activity partner). This flexibility and focus on community-driven challenges offer a fresh take in the NGO space, setting Gleo apart from traditional volunteer and sponsorship platforms
Features
Gleo
VolunteerMatch
GoodWorld
GoodWall
Target Audience
User Role Flexibility
Gamification
Activity & Challenge Creation
Volunteer Recruitment
Sponsorship Opportunities
Impact Tracking
Customization
User Engagement
Platform Versatility
Unique Selling Proposition
User Interview
User Interview
The user interview was mainly the call with the client and understanding their requirements for the app. After thoroughly studying the competitors, I jotted down some of the ideas that could be potential features of their app. During the next call, I pitched some of those ideas to them, some were removed and some they interested to see it to fruition.
I usually find activities through
social media or word of mouth.
It would be great if the app
notified me of nearby events that
match my interest
I would like to be rewarded with cash or any other form of incentive after completing a challenge or an activity.
I’d like to organize events that promote environmental awareness, such as clean-up drives or tree-planting activities.
I’d like to see a community post
where users like me and many others can post about the events they have attended or any upcoming events that are about to happen.
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Reminders
App Store
Photos
Facetime
Settings
Home
TV
Notes
Clock
Calendar
Camera
App name
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App name
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User Persona
User Persona
Community Enthusiast
Community Enthusiast
Motivation
Sarah, 26
Brand Manager
Dhruv, 31
Activity Organizer
Gaurav, 28
Activity Organizer`
Brand Manager
Creating user personas for the Gleo app give me a glimpse into who will be using the platform and what they’re looking for. Whether it's community enthusiasts eager to make a difference, busy volunteers trying to fit in some good deeds, brand managers aiming to sponsor meaningful activities, or organizers looking to rally people for a cause, these personas help us design an app that really speaks to their needs and makes their experience enjoyable and impactful.
Sarah is passionate about giving back to her community. She enjoys participating in local clean-up drives, charity runs, and other community events. She finds fulfillment in making a positive impact and connecting with like-minded individuals.
Expectations
Sarah expects the app to offer a wide variety of local activities and challenges that align with her interests. She values easy navigation, clear instructions for participating in events, and real-time notifications about new opportunities. She also appreciates the ability to connect with other participants.
Expectations
Dhruv expects the app to provide a platform where his brand can easily find and sponsor meaningful activities. He looks for features that allow the brand to be prominently displayed in relevant events and for tools that help him track the impact and engagement of their sponsorships.
Expectations
Gaurav expects the app to provide robust tools for creating, promoting, and managing activities. He looks for features that allow him to easily recruit volunteers, communicate with participants, and track the progress of his events. He also values the ability to get feedback from participants to improve future events.
Motivation
Dhruv manages corporate social responsibility initiatives for his company. He is always looking for opportunities to involve the company in community-focused activities and to sponsor events that align with the brand's values.
Motivation
David is a seasoned community leader who frequently organizes local events and challenges. He is driven by a passion for mobilizing others and creating impactful community projects.
User Flow
User Flow
Normal User
Screens
Town Square
Rewards
Profile
Activity Center
The TownSquare section is bascially the screen that the user
is taken to, after logging in. Under this screen, User can see view the
upcoming challenges, hot deals, activities, community posts etc
taking plac near them.
Once the user clicks on the activities card, they are able to view the
following details below. It shows different activities taking place near them.
The price of the event, the reward, timings and mode of event are shown as well.
If the user clicks the challenges section, they are taken to a list of challenges that they can participate in. There are cash prizes for the winner as well.
The Rewards Section is where users can use the Gleo coins that they get from participating in events and activities, to get vouchers and redeem offers.
By clicking All Rewards, the screen on the right side opens which shows a list of all the rewards and the price of every reward which is in Gleo Coins.
Previously I had mentioned that every new user begins with being a normal user, they can become an activity partner or brand by coming to the profile section.
On the right side, is that screen where they can switch. After clicking on either of them, they are sent for approval to the admin side who decides whether they are eligible to be a brand or an activity partner.
When it comes to being practitioner, they are directly assigned by the admin. They can host events, activities and challenges and also participate in them.
Activity Partner
Screens
Once a new user decides to become a brand account or an activity partner one, they are directed to this screen, where they’re told about all the perks of being an activity partner.
After this, they are sent for approval to the admin.
The all activities section shows all the activities that are ongoing. The next screen is the Start a challenge screen where the activity partner can create challenges and host events screen where they can create events. The last screen is the profile screens where it shows the details of created challenges, hosted activities, manage users and volunteer verifications.
Brands
Once a new user decides to become a brand account or an activity partner one, they are directed to this screen, where they’re told about all the perks of being a brand partner.
After this, they are sent for approval to the admin.
After clicking on continue, they are redirected to the pop up screen that shows they will be approved, The user is taken to the townsquare section that shows all the activities, communities and people. The Activity Center screen is another main screen that shows activites they would wish to sponsor The rewards screen shows the performance of a single reward. The overall revenue generated, the total lnteractions etc. are all shown.
Screens
Gleo offers an integrated platform designed to streamline the interaction between NGOs, brands, and users. The app enables activity partners to easily create, manage, and promote challenges, allowing volunteers to participate by completing tasks and submitting proof, such as photos. Brands can seamlessly sponsor these activities, gaining visibility and engagement with socially conscious audiences. Users, in turn, can effortlessly discover and join meaningful challenges, contributing to causes they care about while earning rewards. Gleo’s centralized system enhances transparency, fosters community involvement, and maximizes the impact of social initiatives by connecting all stakeholders in a cohesive and user-friendly environment.
Solution
Thank you for your time !
Here’s a heart for your time.
Gleo is a versatile mobile application designed to connect users with a variety of activities and events organized by activity partners and practitioners. There are mainly four types of users, The general user, Brands:- They sponsor activities. Activity Partners: They can conduct challenges and activities, and Practitioners:- They can also conduct activities and challenges, but they can also participate in these events as a normal user.
The app also provides a platform for brands to sponsor these activities, enhancing their visibility and engagement.
The core objective of Gleo is to facilitate meaningful user participation in activities that span across six impact areas: health, ecological, social, civic, and more. Users are incentivized with Gleo coins and other rewards for their participation, fostering a vibrant and active community.
Project Overview
NGOs and social organizations often struggle with effectively engaging volunteers, raising awareness, and securing sponsorships due to fragmented and outdated management methods. Brands seeking to support social causes face challenges in finding transparent and impactful platforms for engagement. The absence of a centralized, user-friendly platform for activity partners to manage challenges, brands to sponsor events, and users to participate in social initiatives hampers the success of these efforts. Gleo aims to address this by creating a cohesive platform that connects NGOs, brands, and users, fostering collaboration and maximizing social impact.
Problem Statement
Design System
Design System
In designing Gleo's visual identity, we opted for a pastel color palette featuring soft hues of orange, purple, and green, balanced with classic black and white accents. This combination evokes a sense of warmth and inclusivity, aligning with the app's community-focused mission. The typography choice, NEUS HAAS GROTESK DISPLAY, adds a modern and clean aesthetic, ensuring readability and a consistent visual language across all touchpoints. The design system was crafted to create an inviting and user-friendly experience, making it easy for users to navigate and engage with the app's feature
Aa
14px
10px
Name
Font Weight
Font Size
52.8px
44px
35.2px
26.4px
22px
Heading 1
Heading 3
Heading 2
Body Text 1
Body Text 2
Body Text 3
Body Text 4
Bold
Bold
Medium
Medium
Medium
Regular
Regular
34px
30px
24px
18px
16px
14px
12px
18px
NEU HAAS GROTESK DISPLAY
Color Display
#FFFFFF
#CDF169
#FCB448
#B5A8ED
#000000
Card Design
